Ever since Pardot announced the move to Lightning we’ve been chopping at the bits to see how this will transform the way marketers use Salesforce (CRM) and Pardot together. Over the last 18 months, the changes have transformed the way Sales and Marketing work together. This mini-release highlights further foundational improvements and enhancements to more deeply connect Pardot and Salesforce together.

This release is due out between the 18th and 19th of May 2020.

Enable Person Account Syncing Without Contacting Support

Now a Pardot admin can turn on Person Account Syncing without contacting Salesforce Support. Before, to sync prospects with Salesforce person accounts, you contacted Support to enable the functionality.

Make Pardot Assets More Secure for Prospects

To create a secure browsing experience for your prospects across your marketing assets, Pardot has added an account setting to force all SSL-enabled Pardot assets to load over HTTPS. When a browser requests an SSL-enabled Pardot asset over HTTP, Pardot will force redirect the request to HTTPS.

View Timely Advanced Email Analytics for List Email Reports

Data for emails older than 14 months is no longer recorded for advanced email metrics on the Interaction and Email Clients tab for the List Email report. The change is due to Pardot advanced email integration. You can view all other email engagement metrics regardless of the send date.

Create New Pardot Accounts with Handlebars Merge Language Enabled By Default

Simplify workflows for marketing users. Handlebars Merge Language (HML) enabled for new Pardot accounts brings the latest merge language to users and provides easier integration with Sales Cloud. For existing Pardot accounts, admins can manually upgrade to HML.

This release sees Salesforce and Pardot data and tasks more closely together so that you can align your marketing and sales teams more than ever.

Want to learn more about Pardot?